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Case Study                       

Melanie Morgan

      Project Tasks:
  • Website Design & Development
  • e-Commerce Capabilities
  • Logo Creation
  • Identity / Branding
  • Custom Javascript / Interactivity
  • Copywriting / Editing
  • Product Graphics
  • Product Photography
  • Product Fulfillment
  • Promotional Graphics
  • Hosting
  • Back-end Data Collection

Melanie's face is familiar to millions of Americans. She's been a frequent guest on ABC's Politically Incorrect, CNN's TalkBack Live, MSNBC's Hardball with Chris Matthews, and Fox News' Hannity & Colmes. Her successful fight against a chronic gambling addiction led to the Lifetime Cable Television movie "High Stakes." Later CBS broadcast an entire hour about her remarkable life on their primetime news program "48 Hours."

In creating her web presence, LNS worked hard to appeal to her target audience, carrying her strong political themes and beliefs to the website. Her logo symbolizes her strong identity with country and patriotic values. Melanie wanted a shopping area as well, where profits go partly to her pro-troop organization, Move America Forward.

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